by Louise | Sep 2, 2026 | Featured, UX Design
UX Research or user research are at the heart of any successful strategy lies user experience (UX), and its strongest pillar. Designing digital products and services is not something that can be improvised. This rigorous, scientific process is the compass that guides...
by Louise | Aug 28, 2026 | Featured
The Pareto principle, also known as the Pareto law or the 80/20 rule, is an empirical phenomenon revealing that 80% of effects are the product of 20% of causes. When applied to interface ergonomics, we reach the following conclusion: in 80% of use cases, users will...
by Louise | Aug 26, 2026 | Featured, UX Design
A Design System is a synthesis between an ergonomic charter for UX Designers, a graphic charter for UI Designers, and technical documentation dedicated to developers (HTML, CSS, and JavaScript). All this is gathered in one place and accessible to everyone at any time....
by Louise | Aug 20, 2026 | Design Thinking, Featured
The Double Diamond model, developed by the British Design Council, is a visual representation of this process. It illustrates the various phases that design teams go through to reach effective solutions. This model consists of two diamonds: the first diamond focuses...
by Louise | Jul 13, 2026 | Featured, UX Design
An UX designer, or user experience designer, is a design professional who focuses on improving the experience of users with a product, service, or interface. The goal of an UX designer is to create products and services that are easy to use, enjoyable, and meet the...
by Louise | Jul 8, 2026 | Featured
UX and UI are two acronyms seen everywhere in job postings, product presentations, and web agencies—often used together, sometimes interchanged, and rarely well-explained. Yet, UX and UI design represent two distinct disciplines with very different goals, methods, and...
